Client: aaiio design, Las Vegas, Nevada

Background
College Funding Coaches is dedicated to helping its clients/families create a realistic college funding plan that won't force them to give up their current lifestyle or dip into retirement savings.

Challenge
Commissioned to us by aaiio design, our task was to develop a website with a million dollar look and yet warm and inviting enough for the visitor/prospective client to browse through with ease. In short, the visitor/prospective client had to be assured of CollegeFundingCoaches' services and products; hence all reservations had to be put to rest and relevant information had to be included.

Solution
Conceptualising the look of the site required minimal effort, thanks to 2 very prominent factors: (a) the tone of the copy which is written in a very chatty and reader-friendly style, addressed directly to parents, and (b) the target audience that comprised upper middle-class American families who wanted to send their children to some of the best colleges in the country.



Visit the College Funding Coaches website.