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Mumbai, 10 January 2007. Pigtail Pundits has been appointed by Fullerton India (formerly First India Credit), a retail banking and investment firm, which traces its lineage to Temasek Holdings, Singapore, as it interactive agency. Fullerton India is on a rapid growth path in the retail finance industry and plan to set up over 100 branches by March/ April 2007 in India. Its objective is to drive leadership in the retail finance segment through aggressive, community-involved selling of its services. It sees the new web site as a major corporate information site on its products and services for its potential employees and partners. The first task for Pigtail Pundits is to revamp the First India Credit web site, also developed by Pigtail Pundits, early last year, for Fullerton India. The site is being built on Joomla!, one of the worlds most popular content management systems. Pigtail Pundits bagged this account from a competitive fray of many agencies. According to Krishna Unni, Director, Pigtail Pundits, the task for Fullerton India is to build a web site that translates the warm community-involvement that Fullerton is known for, into a memorably unique retail financial services company. |
