What is Brand Identity?

When most people think about a brand’s identity, they usually think about the name, the logo, and maybe the tag line. 

But there’s more to it than that. It includes typestyles, colors, symbols, attitude and personality, brand voice and visual style, sounds and other mnemonic devices, characters, product design, package design, and the list could go on and on. 

The most powerful brands have a consistent brand voice and visual style from product design and packaging to retail environment and external communication.

Now how important is it to have a creative logo?

Consider this. If you happen to meet with a person who has an impressive personality, you would definitely want to know him/her better.

Similarly, a logo stands for the personality of a company. A badly designed logo would in turn reflect badly on the company.