Client: Small Business Marketing Consultant, Phoenix, Arizona

Background
The company works with small business owners by way of strategy and implementation, helping them increase sales by attracting new customers and growing current customer relationships. Both online as well as offline.

Challenge
After a thorough review of the previous site, we felt that the following issues needed to be addressed:

• Rationalization and simplifying of the navigation
• Making it look world-class, professional
• Maximizing opportunities for interaction with the customer

Solution
Here's how we went about building the new site, based on the client's inputs

• Reduced the number of links and chunked them into sections
• Increased User Interaction
• Added an Ask Hamilton Contact Form
• Integrated a Poll which is periodically changed – topical coaching issue, marketing issue, advertising branding issues, etc
• Added a shoutbox through which the visitor can immediately get into and start a conversation
• Added commenting on blog articles
• Allowed people to social bookmark blog articles
• Used an Open Source, free CMS such as Wordpress to build the site on

• Reduced cost to the customer [virtually zero coding, only setup, integration, css and training costs need to be considered]
• The systems are tried, tested, bug-free and used by 100000s of customers the world over
• The systems are modular and scalable. They can grow as your needs grow – you can add a newsletter system, a forum, a shop, etc, without too much ado.
• The system is supported, improved upon and serviced by 1000s of folks across the world, so you are protected from vendor lock in
• The system is easy to use and with some training administration can be done by virtually anybody conversant with Microsoft Word
• The system is continually improving because of continuous customer feedback, so you’re protected from obsolescence

The Result

• Hamilton now has a web site which he updates himself on a day-to-day basis
• Hamilton's visitor-to-enquiry ratio has gone through the roof

Here's what he had to say about the web site
" It is now officially 30 days since we cut over to the new site design. My only regret is not having asked you to redesign my site sooner. My conversion rate is up 300% (traffic to inquiries). It has been extraordinary, literally from the first 24 hours. I believe it is because we have dramatically simplified the design and navigation. It was the best money I've spent in a very long time. And, incidentally, it was money spent as our economy was in a free-fall down; money many of my colleagues thought I was crazy to spend at the time. If you can do for others what you have done for me, I encourage anyone who hasn't redesigned their site in the past 24 months to do so now, ESPECIALLY if things have slowed down in their economy." - Hamilton Wallace, Small Business Marketing Consultant.

Visit the Small Business Marketing Consultant site