As a starting point, it's important to remember that visitors have to actually type in your web site address to view it. And that’s precisely where the importance of a web site address begins.

A successful web page address shares three main attributes.

1. Keep it short and simple Short web addresses are easier to remember and reduce the possibility of typing  errors. Eg www.furl.net
2. Use a phrase or description Short addresses may not always be available. The next technique is to use a phrase. Eg: www.eyesviewworld.com or www.stepstofreedom.net
3. Make it memorable The very best URL's combine simplicity and description with an unique element, often a play on words that helps potential visitors remember your web site address hours, days, or even months after they first encounter it. Eg www.pigtailpundits.com, or www.pinksheepofthefamily.com

As a result, a successful web address often requires more thought and creativity than is immediately obvious. Your first instinct, usually to name your URL after your name, or your firm's name, may not, in the long run, be the best choice.