Client: Harley-Davidson India

The Problem
When the iconic brand Harley-Davidson came to India, they needed a reliable web partner for their online efforts.

With the help of their agency, The Republic, Harley-Davidson India chose Pigtail Pundits as their online partner.

Initially, the Motorcycles Launch was only slated for mid 2010, but the company planned to increase awareness for the brand and give bike enthusiasts around India a taste of their superb machines.

Their plan included a basic website which could grow over time.

The Solution
Pigtail Pundits, in conjunction with The Republic who designed the website, worked closely with Harley-Davidson India team to create a website that truly epitomizes this iconic brand.

The result was a website that had room to grow. It was built on a rock-solid content management system for easy updation and yet it created a distinct Indian identity in the world of Harley-Davidson websites worldwide.

Periodic events such as Founders Ride and Boot Camp, held in various cities had to be featured initially, leading up to the Delhi Auto Show where the 2010 India line-up of Motorcycles was unveiled along with the pricing.

Post the Delhi Auto Show in January 2010, the website was completely rationalized in terms of architecture and design by Pigtail Pundits.

Two, because of the huge traffic at the website, Pigtail Pundits also optimized the website for load times using css sprites, css compression, gzip and variety of other methods.

Pigtail Pundits continues to maintain the website for Harley-Davidson India. We manage the dedicated server on which the website is hosted, are responsible for the periodic updates, design and sending of Newsletters, plus the addition of new features and online promotion.

The website uses Flash, JQuery, Scriptaculous, FLIR, SlideShow Pro, Newsletter Management and custom scripting atop a Joomla 1.5 Content Management System.

The Results

• A website that captures the free spirit of Harley-Davidson Motorcycles
• A distinctly Indian identity and place amongst Harley-Davidson websites anywhere
• High awareness for Harley-Davidson India events which were promoted on the web and social media
• Integration with Google Analytics for measurement of all promotions on the website

Visit the Harley-Davidson India website.