We’re often asked by clients, staff and partners, from San Francisco to London and Mumbai, why we’re called Pigtail Pundits.
Pundits is synonymous with learned, scholarly, wise. These are delightful connotations that we felt we could do with, in the web business, when we started out.
By itself Pundits was rather limp, we felt. Then came the brilliant suggestion of Pigtail, the tuft of knotted hair that Hindu priests wear at the back of their head. Also known as the shikhã in Sanskrit, or Choti, in Hindi. We put the two words together. Pigtail Pundits was thus christened.
Over the years, our identity has evolved. The initial focus was on the shikhã, and now it has graduated to the tilaka.
When we christened ourselves, we did not anticipate the salutary things that our name would hold, or surprise us with over the years. We knew that it was not just another name which gave away what we do.
We now know that it is also sufficiently and universally mysterious. It stumps folks who happen to hear it. It makes them overly and irresistibly curious, about us. It makes them question how we got our name.
We found that to our delight over supper one evening in 2003. We were in Santa Rosa, at a quaint Italian restaurant with Bill Thompson, our associate in San Francisco. Bill’s client, Sarah and Peter of Harrison Woodfield Architects, had arranged supper for us at Luigi’s. While we got talking, Bill popped the question: Why are you called Pigtail Pundits? We regaled him and his clients with our answer and its origins.
Again at a meeting with Hogg Robinson in London, in 2001, the MD had the question flagged on his agenda. Of the 3 points to be discussed, the last one was: Why are you called Pigtail Pundits?
We remember a meeting with a client in Chennai to discuss design and UI help on international projects, a long time ago. We arrived early and were ushered in quickly to meet with the Vice President. We were seated in front him when the receptionist rang to find out if the Pigtails had arrived. She asked the VP to alert her when we were leaving so that she could catch a glimpse of us. We thought that this was particularly hilarious.
We often walk into business meetings only to get the folks there shaking their heads. Understandably, they see perfectly normal folks sporting the involving and curious appellation - Pigtail Pundits. What an anti-climax. Grins…Guffaws.
We think our name bespeaks of the creative and the spiritual in us. The name announces these traits without us having to talk a word on anything. Isn't that a great intro?
The U with a dot in it represents the tilaka, a mark of auspiciousness. It is worn on the forehead with sandal paste, sacred ashes or kumkum (red tumeric). While there are many forms of tilaka, the one we have in our logo is traditionally the mark of Vaishnavites, the followers of Vishnu.
The tilaka is applied at the Ajna Chakra [the pineal gland is said to be behind this spot], the space between the two eyebrows. It has a very cooling effect. Application of sandal paste has great medicinal value and spiritual influence. Application of sandal paste will nullify the heating effect when you concentrate and meditate on the pineal gland.
When you apply the tilaka, you mentally imagine:
The shikhã is a tuft of hair on the head. It is also known as choti (Hindi) and chotli (Gujarati).
According to the Vedic scriptures, the shikhã helps one attain self-discipline since it keeps the buddhi (intellect) under control. The shikhã helps a person: control his desires, generate noble thoughts, observe dharma, attain wisdom and gain ãtmic strength.
That sort of sums up all the noble virtues which we carry into our craft.