Several relevant books have hit the market, here is a list of few books that caught our attention.
1. 36 Content Marketers who Rock
The e-book helps you understand and proactively diversifying content distribution, formats and messaging across platforms is essential for content reach and engagement.
2. The Future of Digital Engagement
Retail touch points and LivePerson put together this eBook to give digital marketers some insights into how technology and consumer behaviors are evolving and how brands can expect to engage with digital-savvy customers.
3. The Ultimate Guide to Content Marketing & Influencer Strategy
Evy Wilkins is the VP of Marketing at Traackr, an influencer marketing platform, interviewed multiple content marketing and influencer marketing professionals to produce e-book to drive business results.
4. Marketo Big Marketing Activity Coloring Book
This eBook is a brilliant piece of work by Jason Miller and Maria Pergolino that includes fun, marketing themed activities as well as industry thought leaders. From match the author with the book to crossword puzzles, this eBook is a good change from the business of marketing automation software.
5. How to Kick-Start Your Content Marketing
The book has interviews from multiple content marketing practitioners and thought leaders such as Dave Kerpen, Ekaterina Walter, Doug Haslam, Brian Clark, Erik Qualman, C.C. Chapman, Joe Pulizzi, Connie Bensen and several others to gain insight for the formulation of the model and the report.
6. The Science of Presentations
Presentations are a part of content marketing. It talks about how presentations can be promoted on social platforms. You also have experts from experienced public speakers like Jason Falls, Chris Brogan, Laura Fitton, Seth Godin, Nancy Duarte, Guy Kawasaki, Brett Tabke and a few more to surface some really insightful ways you can optimize the performance and reach of your presentations.
7. Everybody Writes
Everybody Writes believes in the fact that every one of us is, in fact, a writer. The book guides you to build stellar marketing communication material.
8. The Doodle Revolution
Unlock the Power to Think Differently, by Sunni Brown It is a different approach to visual thinking, showing how everyone can tap into the power of doodling. You can use infodoodle to make your blogs attractive. Each chapter guides you to build the confidence as they familiarize themselves with the simple building blocks of a storytelling graphic.
9. Marketing the Moon
The Selling of the Apollo Lunar Program, by David Meerman Scott and Richard Jurek Marketing the moon is an interesting case study that has an extensive research behind it. It is a graphically rich book and has images of documents, such as memos and letters that are not accessible.
10. The Power of Visual Storytelling
This book gives a detailed overview about visual storytelling. It will help you measure the current visual efforts and create good graphics in your content material. All these books have good designs and contain more than just the author’s ideas. They have publishing best practices. All in all, the books reflect well on the current content marketing topics in 2014. Must reads.
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