Digital Marketing Agency

Bay Tech 360 Refurbishes IT Services Online To Pole Vault Over Competition

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The Background

When Adam Kuang, CEO of the San Francisco based Systems Integration Services company, needed a revamp during peak Covid time, he got in touch with Pigtail Pundits.

His remit: Build me a best-in-class website that sells my systems integration services.


The Challenge

The IT Services business is cluttered.

How does a business stand out in this competitive landscape?

Well not one site in the IT Services uses storytelling to persuade. At least not effectively.

What if Bay Tech 360 is the first company in IT Services, in the world, that uses best-in-class persuasion driven by storytelling principles?

The Solution

Pigtail Pundits researched the best IT services websites and forums for pains, problems, mistakes and descriptions.

Problem and solution vocabularies in hand, we set about crafting the persuasion brick by brick for each of the 6 services for Bay Tech 360.

Powered by ProcessWire CMS, the design is contextual to the copy.


The Results

Bay Tech 360 gets a website that drips with copy that’s yet unseen on IT Services websites.

Adam is thrilled to bits.

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