Vibha's old website had grown organically over time. It was difficult to navigate, had redundant, old information. The copy looked dumped rather than formatted and thoughtfully designed,
The website had to ignite volunteer enrollments and trigger donations.
The site also needed to be visual, as opposed to having large swathes of unrelieved copy that the old website suffered from.
The website had to re-architected, revisualized and re-written to address key audiences and what Vibha offered each explicitly.
The entire persuasion was made more visual. Social proof from multiple sources were collated and used as part of the copy. Testimonials, Statistical Facts, Case Studies, Videos, etc, were intelligently reorganized into a compelling persuasion.
Getting into new technology could mean re-training the team on the new technology. Hence we built the site on Joomla 3.x.
Theming was in Foundation 5.
Vibha gets a new, responsive website built using the latest technology.
The new website reflects the dynamic nature of the organization - news and events rich. The various audiences that Vibha addresses are up front and the communication to them is unambiguous and clear.
The calls for donations and volunteers have been engineered for action. The new website also reinforces the Vibha spirit and ideology.