Create Websites That Don’t Suck At Conversion
Okay! You’ve got a website that has a great copy, beautiful images, and sensational visual effects. But something is missing. Chances are you’ve missed that three letter acronym that is critical to your website’s performance for results. CRO, or Conversion rate Optimization. If you’re in the business of creating, developing, or marketing websites, you need to […]
Tips for Restaurants to Thrive Amid COVID-19 Outbreak
As we all know, due to the COVID-19 outbreak most countries had imposed a complete lockdown in most of their states. No doubt that this lockdown was the need of the hour, but due to this step taken, most businesses around the world have taken a major hit. The restaurant business is no exception. Right now […]
10 Red Flags that I have encountered when taking on new clients
After more than 10 years of servicing web clients, across the globe, I have managed to quintessence, what in my experience, are red flags that I have come across while meeting with clients for web development and design. Red flags connote danger. The business won’t happen, and if it does then there will surely be […]
Is your website “telling” or is it “selling”? Know the difference and prime it for leads.
The fact that you need to sell on the web is a given. To sell you need to persuade. Persuasion is a process. To persuade you need to understand consumer motivations and behaviour. You then use the insights from this to weave together your persuasion. The weave uses copy. In that sense, the web is […]
Content Marketing Made Easy: Who says that you have to write a lot?
If you know how to write well, your blog’s your field – you can write as much as you want. But if your goal is brand promotion and sales conversion, you need to know that your customers might not read all that you write. I’m not saying it’s not worth writing at all, in fact, your […]
Goodbye to boring content: Use these 6 tips to get fresh content marketing ideas.
Imagine how productive and stress-free every Monday would be if you didn’t have to spend time coming up with something to write. Well, guess what? You can have that too. For real. Just follow these 5 simple tips to conveniently bid goodbye to stressing out when you have to come up with new ideas that […]
Top 5 Copywriting Blogs
Not really… More like, “A Few Copywriting Blogs; which we’re unsure whether are in the top 5, or best read, or most viewed.” None particularly crafty, praiseworthy, or enthusiasm-generating. Most fail to be literally appealing. A humorous one is as rare as a reformed terrorist. All written to gain marketability (touché), to sell their ancillary product or […]
6 Ways Social Media and SEO Work Together
Myriads of people think that social media and SEO work exclusively, or that they are separate entities. On the surface, it may seem that SEO and social media work as competing strategies, one for web crawlers and one for humans. But in reality, they want to achieve the same thing, namely; relevance for, and engagement […]
How to stumble upon a CMS and live happily ever after
Let me share with you how we, at Pigtail Pundits stumbled upon a CMS and the wonderful events that led us to do so. Down from 12 programmers to 3, we had to findWhile we were using DadaBik, I had two of our team experiment with Mambo a better way of working. At one time in the […]
How to give your company a memorable identity
Everyone of us, I’m sure, is aware of what a logo is. A logo is your company/business name represented in an innovative way with the help of fonts or symbols. Now, how important is it to have a creative logo? Consider this. If you happen to meet with a person who has an impressive personality, […]