AI Recipes & Solutions For Discerning Clients

Everyone of us, I’m sure, is aware of what a logo is. A logo is your company/business name represented in an innovative way with the help of fonts or symbols.Now, how important is it to have a creative logo?Consider this. If you happen to meet with a person who has an impressive personality, you would definitely want to know him/her better. Similarly, a logo stands for the personality of a company. A badly designed logo would, in turn, reflect badly

A few days ago, I was talking to a friend. We were catching up after a long time. I asked what his son was up to. He said, “Oh, my son is doing okay. He is in his final year of B.Tech, Computer Science. Honestly, my wife and I are quite worried about his future.” I knew that he’d always wanted his son to become an engineer. I expected him to be happy about it. It was quite surprising that

Are you weighing up the pros and cons of becoming a front end web developer? Contemplating if a front end web engineer is the right career choice?  Well, let me tell you, it has worked out really well for 100s of colleagues who have trained with us at Pigtail Pundits. It’s a lucrative profession that’s in demand right now! Plus, it’s the kind of profession where you get to be creative and think out of the box. It lets you

I have been thinking, reflecting, and stitching together a logic. One that addresses the comments on long copy, that I often get from clients. You can, of course, settle this issue without ado The client out-clubs you and gets his/ her way You need the money, so you shut up, take the ego bruises as part of professional hazard, and do what is asked of you The brand suffers in the bargain. But the individual egos, that matter, are well

“Know your enemy as much as you know yourself, and you needn’t fear the result of a hundred battles” Sun Tzu Launching a new product or selling an existing one is like stepping into a battlefield. You’ve to constantly fight for your audience’s attention. If your marketing efforts slip even a little, your competitors are going to use that opportunity to get ahead of you. So, if you’re wondering howNewbies take on industry leadersCompanies lose customers and suffer losses The

As an online marketer today, you’d be very concerned about How do you sell on your website with better results How to sell on your landing pages for better ROI on your Adwords spend?  The answer is simple and complicated: It lies in better persuasion. But, there’s a warning. Better persuasion works if you have a decent product, or service. If the product, or service sucks then good copy won’t help. You’d be better off improving the product. In this

As someone who works with clients in this industry, I have always wondered why there is so much spammy content and such an acute shortage of good content, or content marketing in the moving and packing industry. The industry is very competitive, no doubt, with movers and packers jostling with one another to get the attention of the customer. The clients are savvy enough to believe that digital is the medium to be in. The agencies vie with one another

I had written earlier about how to use research to understand pains and problems of your customers. Following that exercise, we need to piece together the messaging for websites and landing pages.  The caveat for messaging is that it needs to sell to the audience. Sell needs to transform the customer’s experience of pain. Is there a tried, tested and proven framework for selling online? Well there are many. For starters, check out Joanna Weibe’s excellent compendium of Copy Forumlas here. I recently