3 ways how digital marketing will boost your web-development career
A few days ago, I was talking to a friend. We were catching up after a long time. I asked what his son was up to. He said, “Oh, my son is doing okay. He is in his final year of B.Tech, Computer Science. Honestly, my wife and I are quite worried about his future.” […]
6 Reasons Why Front End Web Development Is a Great Career Choice
Are you weighing up the pros and cons of becoming a front end web developer? Contemplating if a front end web engineer is the right career choice? Well, let me tell you, it has worked out really well for 100s of colleagues who have trained with us at Pigtail Pundits. It’s a lucrative profession that’s […]
Short Copy, or Long Copy? Heads I Win, Tails You Lose.
I have been thinking, reflecting, and stitching together a logic. One that addresses the comments on long copy, that I often get from clients. You can, of course, settle this issue without ado The client out-clubs you and gets his/ her way You need the money, so you shut up, take the ego bruises as […]
CRUSH Competition after Discovering How To Identify Competitors Online
“Know your enemy as much as you know yourself, and you needn’t fear the result of a hundred battles” Sun Tzu Launching a new product or selling an existing one is like stepping into a battlefield. You’ve to constantly fight for your audience’s attention. If your marketing efforts slip even a little, your competitors are […]
How to hire a StoryBrand or Any Copywriter to Sell on your Website and Landing Page.
As an online marketer today, you’d be very concerned about How do you sell on your website with better results How to sell on your landing pages for better ROI on your Adwords spend? The answer is simple and complicated: It lies in better persuasion. But, there’s a warning. Better persuasion works if you have […]
5 examples of imaginative content marketing in the packers and movers industry
As someone who works with clients in this industry, I have always wondered why there is so much spammy content and such an acute shortage of good content, or content marketing in the moving and packing industry. The industry is very competitive, no doubt, with movers and packers jostling with one another to get the […]
How to write copy that sells using the StoryBrand, PASTOR, and any other Copy Framework
I had written earlier about how to use research to understand pains and problems of your customers. Following that exercise, we need to piece together the messaging for websites and landing pages. The caveat for messaging is that it needs to sell to the audience. Sell needs to transform the customer’s experience of pain. Is there a […]
Tips for Restaurants to Thrive Amid COVID-19 Outbreak
As we all know, due to the COVID-19 outbreak most countries had imposed a complete lockdown in most of their states. No doubt that this lockdown was the need of the hour, but due to this step taken, most businesses around the world have taken a major hit. The restaurant business is no exception. Right now […]
My First Harley-Davidson Boot Camp
Harley-Davidson India recently announced a BootCamp for its Associates. I was waiting for something like this and I volunteered to attend. The excitement was so palpable, that I decided to arrive in Delhi the night before the BootCamp. Needless to say that I spent a sleepless night. The Prelude That’s me posing on the Ultra […]
6 Qualities That Differentiate a Great Programmer From an Average One
Tech projects always have deadlines. As a developer you have to finish your job in a stipulated time. In fact, there may be many instances when your team is expected to meet unrealistic deadlines. In such times, the productivity of your team members matters the most. And this is when you can clearly see the […]