Social Media Marketing has evolved over the years. It has seen new trends and will be undergoing huge changes in the coming years. Therefore, your social media strategy cannot remain static. It is necessary to reassess your strategies, your goals, your social media campaigns once a year so that you don’t lag behind.

Marketing automation is referred as, the use of software platforms and technologies specifically designed for organizations to effectively market on multiple online channels like email, social media, websites etc. It helps in automating the repetitive tasks and processes that marketers carry out, reduce human error thereby increasing the efficiency.

People prefer doing something that someone they know is doing. Whenever we want to try something new, we ask around and finally decide on a place that someone has been to and recommends. This reduces the risk of a bad experience. So, it is always a good idea to mention the number of people, who have purchased, downloaded, signed up or donated.

We invest a lot of time and money into getting a well-designed, persuasive website. After all, with the increasing number of people online these days, this has become an absolute necessity. Online purchasing seems to be the new trend, and while you might have a very interesting website, is it convincing enough people to buy? If no, then are you using the right colors?

If you know how to write well, your blog’s your field – you can write as much as you want. But if your goal is brand promotion and sales conversion, you need to know that your customers might not read all that you write.

You can do this with a Value Proposition. Value what? A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can be applied to an entire organization or parts thereof, or customer's accounts, or each of your products or services. Creating a value proposition is a part of business strategy.