My First Harley-Davidson Boot Camp
Harley-Davidson India recently announced a BootCamp for its Associates. I was waiting for something like this and I volunteered to attend. The excitement was so palpable, that I decided to arrive in Delhi the night before the BootCamp. Needless to say that I spent a sleepless night.Learn More
What the heck is Link Baiting?
A few days ago, in conversation with one of the senior partners in our company, I heard the term “link baiting”. My immediate reaction was, “what’s that?” “It’s the latest buzzword in Search Engine Optimization. Actually, we’ve been doing it for years now, in fact, it harks back to our days in advertising”, said my senior partner, with a smile.Learn More
Top 5 Copywriting Blogs
Not really… More like, “A Few Copywriting Blogs; which we’re unsure whether are in the top 5, or best read, or most viewed.” None particularly crafty, praiseworthy, or enthusiasm-generating. Most fail to be literally appealing.Learn More
The Origins of Social Networking
I have always had an abiding interest in business networking. In particular, I have been seized for a while with issues such as the origins of networking and what makes networks grow.Learn More