Category: Analytics

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Spreading a little word about Buzz Analytics

The other day, at one of our regular coffee chats with the senior partner here, he dropped the word, “Buzz Analytics”. “Heard about it”, I said, “but how important is it?” “It’s a very effective tool,” he replied, and went on to quote Shane Atchison of Zaaz, who says “the explosion of online dialogue isn’t going away, and you can either sit on the sidelines or try to proactively influence and manage… View More