If you know how to write well, your blog’s your field – you can write as much as you want. But if your goal is brand promotion and sales conversion, you need to know that your customers might not read all that you write. I’m not saying it’s not worth writing at all, in fact, your content might even be greatly shareable. But why go through the effort of thinking and typing so much when you’d get… View More

For writing content to your audience, you need to research your audience first. Is there a recipe for creating brand personas for blogs and other or useful content on websites? You bet there is and it is given below. One way to understand your customer is to ask the brand owner about the pains and problems that customers in the brand category face.  But this may not necessarily work all the time. Few business… View More

I had written earlier about how to use research to understand pains and problems of your customers. Following that exercise, we need to piece together the messaging for… View More

I have been thinking, reflecting, and stitching together a logic. One that addresses the comments on long copy, that I often get from clients. You can, of course, settle this issue without ado The client out-clubs you and gets his/ her way You need the money, so you shut up, take the ego bruises as part of professional hazard, and do what is asked of you The brand… View More