Here are a few Jaw-Dropping Statistics about Facebook. It is available in more than 70 different languages.  Google ranks Facebook as the no. 2 website in terms of traffic. 48% of users between the age group of 18 to 34 login as soon as they wake up 57% of people have more online conversations than real life ones. A… View More

Did you know that when it comes to SEO, the conformist, the rebel and the fence sitter really exist on the WWW? And they even have a color and a hat attached? Yes, they come as White Hat, Black Hat, and Grey Hat. The White Hat is the goody, goody conformist, who strictly adheres to the Google SEO guidelines. You won't find any hanky panky. White Hat SEO concentrates on building good content… View More

A few days ago, in conversation with one of the senior partners in our company, I heard the term “link baiting”. My immediate reaction was, “what’s that?” “It’s the latest buzzword in Search Engine Optimization. Actually, we’ve been doing it for years now, in fact, it harks back to our days in advertising”, said my senior partner, with a smile. “Then how come I haven’t heard… View More

I see a lot of marketing practitioners and clients struggling with the digital marketing concepts. There is a sense of drowning in the information that’s available on the web. Technology changes are fast and furious. The pace at which what works and what doesn't changes is crazy. Everything is part of an ever-changing continuum. The first problem with digital marketing is the need for a common framework which helps you… View More

Back in the day, it was easier for website owners and digital marketers to come up with a clever SEO strategy. While Google and other search engines were still trying to find their feet,… View More